Tac Tiq - MCI

STANLEY BLACK & DECKER

Digital strategy + Brand Positioning + Content Development + Partnerships + Brand Experiences + Digital Media Buying While Stanley and Black & Decker have commonalities in their products, both brands cater to their seperate market. With Stanley, it’s the people who use the tools in their profession and creative work. For Black & Decker, it’s the people in the household who use the tools for chores, repairs, and other household tasks. MCI was able to streamline the communication of each brand via strategic storytelling. Key results: Increasing online influence + eCommerce boost

DIABETASOL

Digital Strategy + Community Building + Video Production + Social Media Activations + Article Writing and Press Release + Data Collection & Customer Data Management Diabetasol needed to highlight the usage and versatility of the product while providing information and tips on diabetes. MCI took the strategic lead in the brand digital campaign to ensure market share growth in less than 12 months. Key results: Campaign optimization in 3 months = aggressive online growth, hitting beyond KPIs, high advantage rate versus competitors (measured montly), and expansion of business; exponential market share increase

CONTRACTUBEX

Digital strategy + Brand Positioning + Content Development + Partnerships + Brand Experiences + Digital Media Buying MCI relaunched Contractubex online. Helping the brand unlock its eCommerce potential and increase its share of voice and influence in the digital space. Key results: Consistency in popularity growth and a rolling growth in eComm. Secured market leadership after a few months of campaign rollout.

PONSTAN

Digital strategy + Brand Positioning + Content Development + Partnerships + Brand Experiences + Digital Media Buying MCI helped Ponstan and Pfizer jump into the digital space in 2021. The campaign echoed the brand's values via highly relevant communications today Key results: Aggressive growth of online presence + high media turnout

3M AUTO TINT

Communication Strategy + Content Production + Community Development + PR Activities + Events In 3M Auto Tint was experiencing sales roadblocks with their distribution partners, losing their market share to smaller brands which aggressively market themselves. Key results: Aggressive growth of online presence + high media turnout

STANLEY BLACK & DECKER

Digital strategy + Brand Positioning + Content Development + Partnerships + Brand Experiences + Digital Media Buying While Stanley and Black & Decker have commonalities in their products, both brands cater to their seperate market. With Stanley, it’s the people who use the tools in their profession and creative work. For Black & Decker, it’s the people in the household who use the tools for chores, repairs, and other household tasks. MCI was able to streamline the communication of each brand via strategic storytelling. Key results: Increasing online influence + eCommerce boost

DIABETASOL

Digital Strategy + Community Building + Video Production + Social Media Activations + Article Writing and Press Release + Data Collection & Customer Data Management Diabetasol needed to highlight the usage and versatility of the product while providing information and tips on diabetes. MCI took the strategic lead in the brand digital campaign to ensure market share growth in less than 12 months. Key results: Campaign optimization in 3 months = aggressive online growth, hitting beyond KPIs, high advantage rate versus competitors (measured montly), and expansion of business; exponential market share increase

CONTRACTUBEX

Digital strategy + Brand Positioning + Content Development + Partnerships + Brand Experiences + Digital Media Buying MCI relaunched Contractubex online. Helping the brand unlock its eCommerce potential and increase its share of voice and influence in the digital space. Key results: Consistency in popularity growth and a rolling growth in eComm. Secured market leadership after a few months of campaign rollout.

PONSTAN

Digital strategy + Brand Positioning + Content Development + Partnerships + Brand Experiences + Digital Media Buying MCI helped Ponstan and Pfizer jump into the digital space in 2021. The campaign echoed the brand's values via highly relevant communications today Key results: Aggressive growth of online presence + high media turnout

3M AUTO TINT

Communication Strategy + Content Production + Community Development + PR Activities + Events In 3M Auto Tint was experiencing sales roadblocks with their distribution partners, losing their market share to smaller brands which aggressively market themselves. Key results: Aggressive growth of online presence + high media turnout

STANLEY BLACK & DECKER

Digital strategy + Brand Positioning + Content Development + Partnerships + Brand Experiences + Digital Media Buying While Stanley and Black & Decker have commonalities in their products, both brands cater to their seperate market. With Stanley, it’s the people who use the tools in their profession and creative work. For Black & Decker, it’s the people in the household who use the tools for chores, repairs, and other household tasks. MCI was able to streamline the communication of each brand via strategic storytelling. Key results: Increasing online influence + eCommerce boost