The most successful companies are those with the strongest sense of cultural identity within their organization. A sense of belongingness, fulfillment, strengths building, and career growth are mostly what organizations strive for. The better company culture you have, the happier your employees will be — theoretically.
But how true is this? In an advertising agency setting, the dynamics gravely changed when work from home (WFH) suddenly had to happen: creatives in front of their computers in an isolated space at home, strategists talking non-stop on screen in a corner of their house, deals getting closed after an extended 6 months of negotiation due to lack of face-to-face interaction and so on, inspiration hardly hitting anyone as anxiety arises. IT WAS CHALLENGING.